PRECENDENT
Wooden Structures- Grid Shell Structures
http://www.karamba3d.com/accoya-timber-gridshell/
A group of Master’s students at the Melbourne School of Design has recently completed the construction of the first Accoya post-formed gridshell in Australia.
Here is the digital example of the complete Grid shell technique, with a weaved effect in timber.
Otto’s Mannheim Gridshell
http://m.architectsjournal.co.uk/8669780.article
During the First and Second World Wars, airships and bombers were constructed using timber shells. It was, however, the ultimate architect-engineer, Frei Otto, a close friend of Ted (Edmund) Happold, who brought the timber gridshell to prominence.
‘Otto’s Mannheim Gridshell (1975) was another building I sought out as a student at the AA. The design and engineering of Mannheim attracted some of the best minds in the world, including British engineers Ian Liddell and Happold, who in that pre-computer age provided the mathematical calculations. One of the lightest structures ever made, Mannheim greatly influenced Happold. However, although advanced for the time, it was riddled with breakages among the laths, the long strips of wood that criss-cross to comprise the double curvature of the gridshell (reportedly there were over 11,000 breakages), and it wasn’t until many years later that a timber gridshell would be realised in the UK. After some experimenting at Hooke Park, the Weald and Downland Museum commissioned Edward Cullinan to design its conservation centre.
‘Otto’s Mannheim Gridshell (1975) was another building I sought out as a student at the AA. The design and engineering of Mannheim attracted some of the best minds in the world, including British engineers Ian Liddell and Happold, who in that pre-computer age provided the mathematical calculations. One of the lightest structures ever made, Mannheim greatly influenced Happold. However, although advanced for the time, it was riddled with breakages among the laths, the long strips of wood that criss-cross to comprise the double curvature of the gridshell (reportedly there were over 11,000 breakages), and it wasn’t until many years later that a timber gridshell would be realised in the UK. After some experimenting at Hooke Park, the Weald and Downland Museum commissioned Edward Cullinan to design its conservation centre.
Form Active- The Savill Building
Page 59- Structural Engineering for Architects: A Handbook
"Form active" structures rely on a series of flexible, non- rigid components to achieve a stable form under loading. The perfect example of this is The Savill Building, a gridshell structure visitor centre at Windsor Great Park, UK, Glen Howells Architects, Robert Haskins Waters, 2006.
Gallery- Types of Marketing Techniques
http://typesofmarketing.net
Here are some of the most popular and effective types of marketing:
Affinity Marketing - Also known as Partnership Marketing, this technique links complementary brands, thereby creating strategic partnerships that benefit both companies. While one adds value to existing customers by generating more income, the other builds new customer relationships.
Alliance Marketing - Here two or more entities come together to pool in their resources to promote and sell a product or service, which will not only benefit their stakeholders, but also have a greater impact on the market.
Ambush Marketing - This strategy is used by advertisers to capitalize on and associated themselves with a specific event without the payment of any sponsorship fee, thereby bringing down the value of sponsorship. It has sub-categories like direct or predatory ambushing or indirect ambushing by association, to name a few.
Freebie Marketing - Here a particular item is sold at low rates, or is given away free, to boost the sales of another complimentary item or service.
Free Sample Marketing - Unlike Freebie Marketing, this is not dependent on complimentary marketing, but rather consists of giving away a free sample of the product to influence the consumer to make the purchase.
Affinity Marketing - Also known as Partnership Marketing, this technique links complementary brands, thereby creating strategic partnerships that benefit both companies. While one adds value to existing customers by generating more income, the other builds new customer relationships.
Alliance Marketing - Here two or more entities come together to pool in their resources to promote and sell a product or service, which will not only benefit their stakeholders, but also have a greater impact on the market.
Ambush Marketing - This strategy is used by advertisers to capitalize on and associated themselves with a specific event without the payment of any sponsorship fee, thereby bringing down the value of sponsorship. It has sub-categories like direct or predatory ambushing or indirect ambushing by association, to name a few.
Freebie Marketing - Here a particular item is sold at low rates, or is given away free, to boost the sales of another complimentary item or service.
Free Sample Marketing - Unlike Freebie Marketing, this is not dependent on complimentary marketing, but rather consists of giving away a free sample of the product to influence the consumer to make the purchase.
Exhibition Spaces
Exhibition Movable Vehicle- http://www.eventms.com/detail/vehicles/Pathfinder/34/49.aspx
The Pathfinder is a ‘quick-response’, flexible roadshow trailer. Equipped with full air conditioning, Pathfinder provides a comfortable and spacious working environment for guests, staff and delegates. The trucks versatility makes it ideal for gaining access to smaller and more restrictive site locations. The Pathfinder exhibition trailer boasts large areas for internal and external graphics, making sure that your brand and key message really make an impact with your target audience. The Pathfinder display unit has seating capacity for up to 15 people, it is an ideal and functional showcase for mobile training classes, presentations and meetings.
Hydraulically operated pod, gullwing and stage area
Full disabled access
Air-conditioning
Seating capacity for up to 15 people
Vehicle build 1 hour with 1 Unit Manager
Storage cupboard
Vehicle weight -10 tonnes
Available payload - 2000kg
Built in generator
CAT 5 Cabling
16 amp mains connection
Hydraulically operated pod, gullwing and stage area
Full disabled access
Air-conditioning
Seating capacity for up to 15 people
Vehicle build 1 hour with 1 Unit Manager
Storage cupboard
Vehicle weight -10 tonnes
Available payload - 2000kg
Built in generator
CAT 5 Cabling
16 amp mains connection
Gallery
Page 138-9 - More Mobile Portable Architecture For Today
Storehouse is a commission for the 2003 National Design Triennial at the Cooper- Hewitt, National Design Museum. Constructed as a mass-customised modular unit and built from titanium with scrim/ fabric- clad wings, Storehouse displays architectural models, drawings, moving images, and books for sale in an intricate system of hard and soft materials. The wings' armature is randomly punctured with shadowbox shelves, creating depth, so that each project displayed is uniquely perceived. The OMD- branded plastic injection- moulded base acts both as anchor and seating bench, unfolding, rolling and adapting to provide a private respite area for museum visitors.
Alcohol Stands
http://www.fastcompany.com/1564147/out-box-thinking-ikea-storage-boxes-get-second-life-pop-bar
Pop up Bar Made from IKEA storage boxes- Instead of dumping old storage boxes, why not give them a second life as alcohol-slinging pop-up shops? Designers Diogo Aguiar and Teresa Otto have provided an excellent blueprint for aspiring pop-up bar owners with their temporary bar, a modular white cube made out of 420 IKEA boxes.
The 15-foot-high bar was conceived of and constructed in a month for an architectural competition at Portugal's Universidade do Porto. An LED net behind the semi-translucent boxes lights up the structure at night, while the range of storage box sizes provides the bar with a "textured skin". The whole thing is held together by a metal base.
The 15-foot-high bar was conceived of and constructed in a month for an architectural competition at Portugal's Universidade do Porto. An LED net behind the semi-translucent boxes lights up the structure at night, while the range of storage box sizes provides the bar with a "textured skin". The whole thing is held together by a metal base.
Festivals
Page 78-9 - More Mobile Portable Architecture For Today
Micro- Compact Village- The village features micro- compact dwellings, each transportable and lightweight, combining high technology and low energy use, much like a Smart Car. the layout is influenced by traditional Japanese teahouse architecture. Internally the space is divided into zones. A compact zone of wet services houses the toilet, shower, and the kitchen. On the central axis are the entrance and kitchen area, which also serve as access to seating in the lower dining area. The upper- level sleeping bunk (for two) can be folded out of the way, while below, the sunken dining area can also double as a second sleeping space (also for two).
Theatre
Page 134-5 - More Mobile Portable Architecture For Today
Globetrotter- Shakespeare Festival/ LA has designed a mobile, modular vehicle that is able to transform fully into a fully equipped theatre on any relatively flat sites. Measuring 12ft wide by 50ft long by 14ft high, the vehicle would be hitched to a truck. wing walls unfold from the sides to enliven acoustics, support lighting, and provide scenery surfaces and projection surfaces for filmed close- ups. It also includes dressing rooms, a production office, and ticket/ concession space, plus sleeping areas for the cast and crew. Along the interior spine of the vehicle are sinks, showers, toilets and equipment racks.
Types of Presentation Layouts
http://www.businesspresentation.biz/presenting/room_layout.pdf
Theatre style seating allows the most people for a given size of room. This is fine for an audience who will be listening to presentations and do not need to make many notes or interact with each other.
There is usually an aisle up the middle to facilitate the audience getting to their seats and also to help everyone gain a better view of the middle of the stage. By having an aisle in the middle it means the vast majority of people will be at a slight angle to the presenter so they can see him/her over the shoulders of the people in front, rather than having to look over the person in front’s head.
There is usually an aisle up the middle to facilitate the audience getting to their seats and also to help everyone gain a better view of the middle of the stage. By having an aisle in the middle it means the vast majority of people will be at a slight angle to the presenter so they can see him/her over the shoulders of the people in front, rather than having to look over the person in front’s head.
Classroom style requires about three times as much space per person as theatre style but provides everyone with somewhere to rest their papers and equipment. It also allows refreshments to be provided on the tables.
This style is good for audiences who may need to take notes or work individually during the presentation(s) but who do not need to interact with each other.
In the unlikely scenario that your event ends up with far fewer bookings than originally expected, changing the layout from theatre style to classroom style can make a poorly attended event seemed packed out and add an extra feeling of quality to the event.
This style is good for audiences who may need to take notes or work individually during the presentation(s) but who do not need to interact with each other.
In the unlikely scenario that your event ends up with far fewer bookings than originally expected, changing the layout from theatre style to classroom style can make a poorly attended event seemed packed out and add an extra feeling of quality to the event.
In Cabaret style, people are sitting in groups around tables. This is less appropriate when there will be a lot of presentations from the front of the room, but is good for workshops where each of the groups will be working independently from each other.
When you do want a mixture of presentations from the front and group based work, arrange the seats in a U around each table, so that no-one has their back to the presenter.
When you do want a mixture of presentations from the front and group based work, arrange the seats in a U around each table, so that no-one has their back to the presenter.
Boardroom style works well if the group is reasonably small and will spend most of the time talking to each other or listening to one or two speakers who are not using a screen.
See my paper on Seating Arrangements for help and guidance on where to sit at the boardroom table.
See my paper on Seating Arrangements for help and guidance on where to sit at the boardroom table.
The Horseshoe is similar to the Boardroom Style except that it allows more people to participate. It is slightly better than an ordinary boardroom layout for giving presentations, which rely on being able to see the projector screen, because most people will have a better view of the screen.
The horse-shoe layout is often preferred by trainers, as it gives a good mix for sitting and listening and interaction between the class members. Walking into the “hole” in Horseshoe Style the middle of the desks is a good way to command attention as a trainer.
The horse-shoe layout is often preferred by trainers, as it gives a good mix for sitting and listening and interaction between the class members. Walking into the “hole” in Horseshoe Style the middle of the desks is a good way to command attention as a trainer.
Finally, the Open Space layout is ideal for truly interactive meetings, where everyone is involved in a single conversation or series of short presentations from the members, which do not require a screen and projector.
There is nowhere for people to lean on while making notes but the fact that there are no barriers and everyone can see each other helps the collaborative and interactive nature of the event. Of course, the circle can be either a horseshoe shaped open circle or a fully closed circle.
You can’t give long presentations at an Open Space meeting but you do need to have a strong facilitator at such a meeting otherwise the interactivity can quickly descend into chaos.
There is nowhere for people to lean on while making notes but the fact that there are no barriers and everyone can see each other helps the collaborative and interactive nature of the event. Of course, the circle can be either a horseshoe shaped open circle or a fully closed circle.
You can’t give long presentations at an Open Space meeting but you do need to have a strong facilitator at such a meeting otherwise the interactivity can quickly descend into chaos.
CLIENT PROFILE
Client Requirements
http://www.londonschoolofmarketing.com/courses/academic-courses/business-and-management#courseId=55
The client/s are graduating students in BA (Hons) Marketing. The course consists of experienced lecturers, personal tutors and support staff will bring into the classroom practical real-life business problems and issues for students to work on and solve, thus enhancing their understanding of how a business works.
By the end of course Marketing students would be able to:
Final Project
The final project, would be the exhibition section, in the Pop up exhibition. It will be divided into two spaces under one shell. The lager room will be the exhibition space and the other smaller room will be the presentation section.
Exhibition Section
This will consist of shelving on the either side of the internal walls of the pop up structure to exhibit there final project of their course, bar for complementary freebies and seating.
Presentation section
This will consist of a large conference table, with eight chairs, with a pull- down projection wall and a small table underneath, the presentation can comfortably fit five or more people.
By the end of course Marketing students would be able to:
- Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments
- Develop practical research and analytical capabilities in the context of market-driven strategy, particularly in the formulation of value propositions in provider-consumer relationships
- Review, modify and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective, and to assess critically market-sourced data and information from a variety of organisations and use this for strategic marketing decision making
- Examine a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth and to develop intellectual mastery in the area of marketing management and innovation
Final Project
The final project, would be the exhibition section, in the Pop up exhibition. It will be divided into two spaces under one shell. The lager room will be the exhibition space and the other smaller room will be the presentation section.
Exhibition Section
This will consist of shelving on the either side of the internal walls of the pop up structure to exhibit there final project of their course, bar for complementary freebies and seating.
Presentation section
This will consist of a large conference table, with eight chairs, with a pull- down projection wall and a small table underneath, the presentation can comfortably fit five or more people.
Ground Floor Plan 1:20
1- Exhibition room/ space
2- Bar/ table area 3- Exhibition shelves |
4- Presentation room
5- Conference table (eight chairs included) 6- Pull projection wall 7- Side presentation table |